CHALLENGE

Deciduous Board Co., a Kansas City-based company crafting boards from locally salvaged wood, needed a brand identity that reflected their blend of nature and urban elements, appealing to environmentally-conscious skateboarders.

PROCESS

We conducted a brand strategy session to define their core values and target audience. The resulting identity included a responsive logo, a color palette inspired by natural wood and urban landscapes, carefully selected fonts, and custom patterns blending natural textures with urban motifs.

RESULTS

The new brand identity effectively positioned Deciduous Board Co. as a leader in sustainable skateboarding. The cohesive and striking design attracted environmentally-conscious skateboarders, building a strong community and reinforcing their commitment to sustainability and local craftsmanship.