CHALLENGE

Alpine Asphalt, a Minneapolis paving company with over 30 years of experience, wanted a fresh brand interpretation for their 30th anniversary, highlighting their commitment to customer satisfaction and their passion for skiing.

PROCESS

Process Forty Three crafted the slogan "Paving for Powder Since 1989," incorporating the company's ski-themed identity into anniversary materials. The project included designing collateral, custom apparel, and a mural, all reflecting Alpine Asphalt’s unique legacy.

RESULTS

The anniversary materials effectively conveyed Alpine Asphalt’s brand and legacy. The mural became a community highlight, and the cohesive design resonated with customers, reinforcing their brand message. The timely completion before winter showcased Process Forty Three’s creative capability under pressure.