CHALLENGE

WODA, a new surf and travel bag company, needed a strong brand identity to highlight their commitment to sustainability and attract environmentally-conscious outdoor enthusiasts aged 30-50.

PROCESS

We began with a comprehensive brand strategy session to define WODA’s core values, mission, and target audience. The brand identity, built around WODA's sustainable focus and the owner's passion, included a responsive logo suite, cohesive color palette, curated fonts, stock photos, and custom patterns designed to resonate with their laid-back, sustainability-minded audience.

RESULTS

The new brand identity effectively positioned WODA as a leader in sustainable surf travel bags, appealing to their target audience and fostering community growth. The visually striking brand materials helped WODA stand out in a competitive market, attracting the right audience and building a strong brand presence.