CHALLENGE

COA Barrett was formed from the merger of Barrett & Associates and Collison, Oliff & Associates Inc., requiring a rebrand to unify the entities and reflect their shared commitment to innovation, integrity, and community development.

PROCESS

We analyzed both companies' previous identities to create a unified brand strategy for COA Barrett, including a responsive logo suite, fonts, and colors. The new logo, featuring a modern semi-bold sans-serif font and an "A" shape symbolizing unity and upward movement, balanced both names to convey authority and stability.

RESULTS

The new brand identity unified COA Barrett, reflecting their values and presenting a cohesive, authoritative image across all materials. This professional presence strengthened their market position, relationships, and showcased their 90 years of experience.