CHALLENGE

Brush Creek Farms, a family-run pecan farm in Alabama, needed a brand identity and packaging to elevate their market presence and gain recognition in stores, reflecting their rich heritage since 1960.

PROCESS

We developed a rustic yet modern brand identity inspired by farm elements, incorporating a responsive logo, custom typeface, and imagery that highlighted the farm's history and family values. The new packaging was designed to stand out on shelves while staying true to the farm’s roots.

RESULTS

The new brand identity and packaging successfully boosted Brush Creek Farms' market presence, resonating with the community and retailers, and helping the farm gain wider recognition and store placement.